Rotational pasture-raised chooks helped Daniel Obrien produce one of the most delicious eggs in Australia and develop an ingenious and profitable invention.

In 2011, New South Wales farmer Daniel Obrien set out on a mission to produce the most delicious egg in Australia. He knew that if he achieved this goal, his eggs would be sought-after by the top restaurants in Sydney. He purchased 2000 layer hens and leased some land from a grazier in Wauchope, who was interested in using hens as part of his land management.

Daniel embarked on a journey of experimentation, tweaking his pasture and hen management to produce Australia's most delicious egg. The most important practice he instigated was introducing the flock to new pastures regularly with the help of mobile coops.

Challenge

During his time working on free-range egg farms, Daniel learnt that hens are happiest and healthiest not just when they have plenty of space to roam but when they are given fresh pasture regularly. He also learnt that when layer hens are happy and healthy, they produce the most delicious eggs because deliciousness usually correlates directly with nutritional value.

Studies have concluded that pastured eggs are significantly higher in omega-3s and vitamins A, D and E than conventionally produced eggs.

Studies have concluded that pastured eggs are significantly higher in vitamin D, A, E, and omega 3s than conventionally produced eggs. Research has also shown that pastured eggs are lower in cholesterol and saturated fat.

Daniel knew he needed to regularly move his pastured poultry for not only the health of his birds but also the deliciousness and nutritional content of his eggs. He had seen mobile coops in action while working on free-range egg farms in the past but was frustrated with their rudimentary designs. They were effectively tin sheds that a tractor would drag to a new spot when required.

He knew that to achieve his goal of producing the most delicious egg in Australia, he needed a better method for regularly moving his flock. So he set out to build his own user-friendly, optimised mobile coop that could make regular flock movements simple and easy.

Solution

Chicken Caravans ready for use

With the help of his brother, Daniel began constructing a mobile chicken coop capable of housing 450 hens. From his time working on other free-range egg farms, he had compiled a list of essential functions that these mobile coops needed to have.

One of the most important requirements was for the system to have the ability to swing so that the nesting boxes were level on uneven surfaces. He also wanted to devise a method that made egg collection easy without disturbing the hens. To achieve this, they built the nesting boxes on a slight incline so that the eggs would gently roll onto a conveyor belt which could be hand-wound into an egg collecting station. The brothers also created solar-powered, rollaway nesting boxes designed to close at night and reopen in the morning automatically.

As well as making continual design refinements to his mobile coop. Daniel was consistently tweaking his hen management practices, keeping his goal of Australia's most delicious egg forever in mind. He began moving his flock to fresh pasture every 72 hours, feeding them a supplementary diet of organic grain and milk.

Within 18 months, Daniel's eggs were being distributed all over the east coast of Australia. The brothers knew they were close to realising their goal when some of the country's top restaurants began ordering their produce. Rockpool Restaurant Sydney was using their eggs exclusively, as was Agape Restaurant Botany Bay, the largest certified organic restaurant in the country.

The brothers knew they were close to realising their goal when some of the country's top restaurants began ordering their produce.

Daniel and his brother leased a warehouse and built six innovative mobile coops they named 'Chicken Caravans' for use on their own farm. One day, as they were wheeling a completed caravan out for transport to their farm, the warehouse landlord commented that they should consider selling the mobile coops to other farmers.

The pair were initially hesitant, but after the success they saw in the egg quality and farm productivity, they felt that they couldn't keep their caravans all to themselves.

Outcome

Thanks to their Chicken Caravans and innovative poultry management system, the brothers were producing some of Australia's most delicious eggs. They'd also developed a product and system that other pastured egg farmers wanted and thus created a profitable side business; a business that was set to explode.

Today there are Chicken Caravans in use across all States and Territories of Australia, as well as in America, Europe, Canada and Asia.

In 2011 the brothers launched the Chicken Caravan 450 at the Farming Small Areas Expo in Richmond, Western Sydney. They consequently sold their first caravan to Farmer Brown's Free Range Eggs in Dunedoo, NSW. The following year they sold six Chicken Caravans and won the 2012 Australian Farm Innovation of the Year.

Since then, the pair have developed the Chicken 600, capable of housing 600-layer hens, as well as an array of smaller mobile coops and other chicken farming accessories. Today there are Chicken Caravans in use across all States and Territories of Australia, as well as in America, Europe, Canada and Asia.

Profitability

Many of Daniel's clients have purchased chicken caravans and introduced layer hens to add profitability to their grazing operations. The demand for pastured eggs is ever-increasing, and farmers can assign a commensurate price point to their product. According to Daniel, introducing 450 pasture-raised hens with the Chicken Caravan 450 roughly equates to a $20000 annual net profit.

Land management

Added profitability is not the only enticement for graziers to introduce pastured chickens to their operations. Integrating pastured chickens into a rotational grazing model often increases fertility and plays an important role in land management. Many of Daniel's grazing clients who run cattle or sheep on a rotational model, now have chicken flocks following their herds after each rotation.

Integrating pastured chickens into a rotational grazing model often increases fertility and plays an important role in land management.

After livestock are moved to a fresh paddock, the pasture is an ideal length for foraging chickens, which provides a number of benefits to the soil. Chickens increase soil fertility by scratching around and distributing livestock manure. Their own droppings are rich in nitrogen and phosphorous, which boosts soil biology. Foraging and scratching also aerates the soil, allowing for increased water infiltration and microbial activity. These improvements in soil fertility can boost pasture growth, allowing for higher stocking rates and/or reduced feed costs.

Additionally, pastured hens can play a role in weed and pest management. 'We have a client who introduced pastured hens to their apple orchard as a value-add and to control the numbers of apple grubs without spraying,' says Daniel. 'Incorporating the chooks helped them drop their apple grub count from 90 to less than 20.'

Animal health

The use of vaccinations, antibiotics, and other medications is rare in pastured poultry production.

Finally, hens that are being moved to fresh pasture regularly are typically very healthy and resilient to disease and parasites. The use of vaccinations, antibiotics, and other medications is rare in pastured poultry production. 'I haven't wormed my chickens in over ten years because I haven't needed to,' says Daniel.

Ultimately, in his mission to produce the most delicious egg in Australia, Daniel and his brother have created a product that helps farmers produce great-tasting eggs in a profitable and regenerative way.

As well as offering mobile coops and pastured livestock products on the Chicken Caravan website, Daniel now undertakes consulting and advisory work. He has a particular interest in helping established farmers and newbies implement efficient pastured poultry systems and create profitable businesses of their own.